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B2B Social Media: What You Need to Know

by Dave Vranicar on Mar 3, 2012 6:33:00 AM

With more than 812 million users on Facebook at the time of this writing, social media are clearly more than a passing fad. As useful as social media have become for business-to-consumer (or B2C) marketers, what is their relevance for business-to-business (or B2B) marketing?

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Topics: blogs, social media, lead generation, trends, survey

Lead Generation Tops Priorities for B2B Marketers in 2012

by Dave Vranicar on Feb 15, 2012 1:40:00 PM

B2B marketers have said generating leads is their top goal for 2012. And converting qualified leads into paying customers is their biggest challenge. This is the finding of a survey of about 1,750 B2B marketers, conducted by MarketingSherpa in June 2011. (See chart.)

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Topics: B2B, lead generation, trends, survey, inbound marketing

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Quick Red is an eclectic blog at the intersection of B2B marketing, sales, entrepreneurship, agility, lean startup, and design thinking.  

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