Companies struggle to adapt:
80% of CEOs say they don't trust their company's marketing
74% of marketers say their top challenge is to generate high-quality leads.
62% say their biggest obstacle is a lack of staff, budget or time.
93% of B2B marketers do content marketing.
But only 42% say they do content marketing effectively.
Develop performance metrics that are useful to both leaders and doers. Establish or improve analytics and testing.
"Redwell became our outsourced marketing function, with Dave Vranicar as our hands-on marketing executive. As we build our internal staff, he's helped us define our web strategy. He also helped tune our new corporate messaging. Redwell wrote the copy for our website and helped us through a big overhaul."