“When I led marketing at Jobs2Web, Redwell wrote a white paper to attract prospects for a new service offering. They also suggested ways to promote it. The paper was downloaded 764 times in the first five months. Four years and two acquisitions later, it’s been rebranded twice and still generates leads on our website.”
—Peter Baskin, Product Lead for Cloud Recruiting Group at SuccessFactors, an SAP company
"Anyone who is interested in extracting the full value out of their thought leadership content should consider using the services of Dave Vranicar at Redwell. Dave and I worked together on a white paper in 2014. His insights on distribution strategies and expanding the digital reach of the piece has proven invaluable.
"The white paper has become my calling card and has played a role in opening three new accounts.
"It’s helped generate nearly $2.0 million of revenue, with an additional $2.0 million of potential. The return on time and money invested exceeded my expectations. I'm looking forward to future projects with Dave."
—Richard Pedott, Partner, Columbus Consulting International
“Trax has been repositioning our company and its services since 2012. In some ways we're like a 20-year-old startup. We hired Redwell for a small project before we had our own marketing team.
"Redwell became our outsourced marketing department, with Dave Vranicar acting as a kind of hands-on marketing executive. As we built internal staff, Redwell helped us define our web strategy and tune our new corporate message. Redwell wrote the copy for our website and helped us through a big overhaul. Dave also wrote and distributed press releases, white papers, and case studies. He's written ads for us. He’s been our go-to wordsmith for key projects. We’ve been working with him steadily since our first project."
—Stephanie Richelieu Stagger, Chief Commercial Officer, Trax Technologies, Inc.
"I've known Dave Vranicar for over 15 years and worked closely with him in multiple roles. He's a consummate professional in everything he does. He doesn't finish a job until it is done to the highest standard and meets all stakeholders' expectations.
"From Dave's experience in both sales and marketing, he brings a practical perspective to content, and he thinks through the use case of the material at a tangible and executable level.
"Dave's writing is second to none. In addition, he really listens and makes sure he understands the topic and intent before he writes.
"Dave is a pleasure to work with. He is reliable and genuine and goes further than the extra mile to deliver high-quality work that adds value both to the audience and the companies that use his services."
—Kate Gorman, Chief Marketing Officer and Partner, Columbus Consulting International
"SINGH360 has been using Dave's services at Redwell since 2012. Dave has helped us develop marketing content. He's edited website text and wrote blog posts and press releases.
"I love four things about Dave's work: (1) His ability to listen to our commentary and convert it into powerful marketing documents that are easy for our customers to understand. (2) His ability to quickly grasp our business focus. (He saves us time.) (3) He always meets deadlines, 100%. (4) He stays within budget. (Which business doesn't like this?)
"It's always a pleasure to work with him."
—Abtar Singh, CEO, SINGH360
“I’ve known Dave since 1998. I’ve hired him four times—each time for a different company or role.
“I can’t think of any sales or marketing people I’ve worked with who write as well or communicate better.
“In 2011 I hired Dave on retainer to help explain the value that Verisae provides. He wrote white papers, case studies, and content for our website. One of our board members said a piece Dave wrote was the best Verisae marketing material he’d seen. We’ve rebranded all the marketing documents he wrote, and they still generate leads.”
—Jerry Dolinsky, CEO, Verisae, Inc.
"Redwell helped us turn a tough technical sales challenge into strategic marketing materials. Without needing much help from subject-matter experts, Dave took our company-focused information and re-positioned it for effective solution selling. He also found and used relevant industry data to build credibility. I'd highly recommend Dave and Redwell to help with your marketing and sales communications."
—Wendy Cook, Director, Global Marketing, HCM Business Unit, Infor