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B2B Social Media: What You Need to Know

by Dave Vranicar on Mar 3, 2012 6:33:00 AM

With more than 812 million users on Facebook at the time of this writing, social media are clearly more than a passing fad. As useful as social media have become for business-to-consumer (or B2C) marketers, what is their relevance for business-to-business (or B2B) marketing?

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Topics: blogs, social media, lead generation, trends, survey

Best Lead-Generation Techniques for B2B? Blogs Win

by Dave Vranicar on Feb 28, 2012 1:03:00 PM

Blogs are no longer an afterthought on most B2B websites. In fact, they've become one of the most cost-effective channels for generating sales leads in business-to-business marketing. Yet plenty of companies are missing the boat by not posting to their blogs often enough. 

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Topics: blogs, social media, B2B, lead generation

B2B Marketing Will See More Online Spending in 2012

by Dave Vranicar on Feb 19, 2012 2:47:00 PM

Nearly 9 in 10 business-to-business marketers say their budgets will grow or stay the same in 2012 compared with 2011. And online marketing is the biggest area of growth.

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Topics: social media, marketing goals, marketing budgets, websites, online marketing

About Quick Red

Quick Red is an eclectic blog at the intersection of B2B marketing, sales, entrepreneurship, agility, lean startup, and design thinking.  

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