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Best Lead-Generation Techniques for B2B? Blogs Win

by Dave Vranicar on Feb 28, 2012 1:03:00 PM

Blogs are no longer an afterthought on most B2B websites. In fact, they've become one of the most cost-effective channels for generating sales leads in business-to-business marketing. Yet plenty of companies are missing the boat by not posting to their blogs often enough. 

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Topics: blogs, social media, B2B, lead generation

B2B Marketing Will See More Online Spending in 2012

by Dave Vranicar on Feb 19, 2012 2:47:00 PM

Nearly 9 in 10 business-to-business marketers say their budgets will grow or stay the same in 2012 compared with 2011. And online marketing is the biggest area of growth.

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Topics: social media, marketing goals, marketing budgets, websites, online marketing

Lead Generation Tops Priorities for B2B Marketers in 2012

by Dave Vranicar on Feb 15, 2012 1:40:00 PM

B2B marketers have said generating leads is their top goal for 2012. And converting qualified leads into paying customers is their biggest challenge. This is the finding of a survey of about 1,750 B2B marketers, conducted by MarketingSherpa in June 2011. (See chart.)

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Topics: B2B, lead generation, trends, survey, inbound marketing

About Quick Red

Quick Red is an eclectic blog at the intersection of B2B marketing, sales, entrepreneurship, agility, lean startup, and design thinking.  

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