Blogs are no longer an afterthought on most B2B websites. In fact, they've become one of the most cost-effective channels for generating sales leads in business-to-business marketing. Yet plenty of companies are missing the boat by not posting to their blogs often enough.
Topics: blogs, social media, B2B, lead generation
Nearly 9 in 10 business-to-business marketers say their budgets will grow or stay the same in 2012 compared with 2011. And online marketing is the biggest area of growth.
Topics: social media, marketing goals, marketing budgets, websites, online marketing
B2B marketers have said generating leads is their top goal for 2012. And converting qualified leads into paying customers is their biggest challenge. This is the finding of a survey of about 1,750 B2B marketers, conducted by MarketingSherpa in June 2011. (See chart.)
Topics: B2B, lead generation, trends, survey, inbound marketing
