Account-based marketing is arguably the hottest trend in business-to-business (B2B) sales and marketing. But is it likely to outlast the initial wave of enthusiasm? This month brought one indication of its potential staying power.
by Dave Vranicar on Dec 22, 2016 11:38:47 AM
Account-based marketing is arguably the hottest trend in business-to-business (B2B) sales and marketing. But is it likely to outlast the initial wave of enthusiasm? This month brought one indication of its potential staying power.
Topics: B2B
Quick Red is an eclectic blog at the intersection of B2B marketing, sales, entrepreneurship, agility, lean startup, and design thinking.