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The following list includes book titles Redwell recommends for ideas, insights, and skills related to revenue growth. The links are to Amazon.com, where you can read reviews and buy directly.
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The titles within the sections are in alphabetical order.
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Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy, by Kristin Zhivago
The User is Always Right: A Practical Guide to Creating and Using Personas for the Web, by Steve Mulder with Ziv Yaar
A Website That Works: How Marketing Agencies Can Create Business Generating Sites, by Mark O'Brien
Convert! Designing Web Sites to Increase Traffic and Conversion, by Ben Hunt
Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz, by Wendy Montes de Oca.
Clout: The Art and Science of Influential Web Content, by Colleen Jones
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, by Ann Handley
Content Strategy for the Web, by Kristina Halvorsen
eMarketing Strategies for the Complex Sale: Differentiate Yourself with Attraction Marketing, Create Contagious Content, Drive Qualified Leads to Sales, by Ardath Albee
Get Content. Get Customers. How to Use Content Marketing to Deliver Relevant, Valuable and Compelling Information That Turns Prospects into Buyers, by Joe Pulizzi and Newt Barrett
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand, by Gerry McGovern
Managing Content Marketing, by Robert Rose and Joe Pulizzi
The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online, by Gerry McGovern
The Art of SEO: Theory in Practice, by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola
Changing the Channel: 12 Easy Ways to Make Millions for Your Business, by Michael Masterson and MaryEllen Tribby
Convert! Designing Web Sites to Increase Traffic and Conversion, by Ben Hunt
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, by Brian Solis
Google AdWords for Dummies, by Howie Jacobson
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs, by Harold Davis
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, by Kim Dushinski
The New Rules of Advertising and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition, by David Meerman Scott
Social Marketing to the Business Customer, by Paul Gillin and Eric Schwartzman
The Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutes, by Perry Marshall and Bryan Todd
UnMarketing: Stop Marketing. Start Engaging, by Scott Stratten
Worldwide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories, by David Meerman Scott
Convert! Designing Web Sites to Increase Traffic and Conversion, by Ben Hunt
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, by Tim Ash
The 5 Paths to Persuasion: The Art of Selling Your Message, by Robert B. Miller and Gary A Williams
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions, by Russell H. Granger
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters, by Michael Masterson
Breakthrough Advertising, by Eugene Schwartz
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), by Michael Masterson
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business, by Richard Maswell and Robert Dickman
The Elements of Story: Field Notes on Nonfiction Writing, by Francis Flaherty
The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom, by Jonathan Haidt
How to Create Irresistible Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales, by Robert W. Bly
Influence: The Psychology of Presuasion, revised edition, by Robert Cialdini
Influencer: The Power to Change Anything, by Kerry Patterson, Joseph Grenny, David Maxfield, Ron MMillan, and Al Switzler
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less, by Mark Joiner
Letting Go of the Words: Writing Web Content that Works, by Janice (Ginny) Redish
Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain, by Partick Renvoise and Christophe Morin
Nudge: Improving Decisions Abut Health, Wealth, and Happiness, by Richard H. Thaler and Cass R. Sunstein
Persuasion: The Art of Influencing People, by James Borg
The Story Factor, second revised edition, by Annette Simmons
Switch: How to Change Things When Change is Hard, by Chip Heath and Dan Heath
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy, by Maria Veloso
Yes! 50 Scientifically Proven Ways to Be Persuasive, by Noah J. Goldstein, Steve J. Martin and Robert Cialdini
Above the Fold: Understanding the Principles of Successful Web Site Design, by Brian Miller
Don’t Make Me Think: A Common Sense Approach to Web Usability, Third Edition, by Steve Krug
Rocket Surgery Made Easy, by Steve Krug
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase your ROI, by Brian J. Carroll
Inbound Marketing: Get Found Using Google, Social Media, and Blogs, by Brian Halligan and Dharmesh Shah
eMarketing Strategies for the Complex Sale: Differentiate Yourself with Attraction Marketing, Create Contagious Content, Drive Qualified Leads to Sales, by Ardath Albee
Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg and John Quarto-vonTivadar
Web Analytics an Hour a Day, by Avinash Kaushik
Web Analytics 2.0, by Avinash Kaushik
The 5 Paths to Persuasion: The Art of Selling Your Message, by Robert B. Miller and Gary A. Williams
Accelerants: 12 Strategies to Sell Faster, Close Deals Faster & Grow Your Business Faster, by Michael A. Boylan
Exceptional Selling: How the Best Connect and Win in High Stakes Sales, by Jeff Thull
How I Raised Myself from Failure to Success in Selling, by Frank Bettger
Major Account Sales Strategy, by Neil Rackham
Mastering the Complex Sale: How to Compete and Win When the Stakes are High, by Jeff Thull
The New Strategic Selling: The New Sales System Proven Successful by the World's Best Companies, by Stephen E. Heiman and Diane Sanchez
The Prime Solution: Close the Value Gap, Increase Margins and Win the Complex Sale, by Jeff Thull
Proactive Selling: Control the Process -- Win the Sale, by William "Skip" Miller
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, by Kristin Zhivago
ROI Selling: Increasing Revenue, Profit, & Customer Loyalty Through the 360 Degree Sales Cycle, by Michael J. Nick and Kurt M. Koenig
The Secret of Selling Anything: A Roadmap to Success for the Salesman… Who is not Aggressive, Who Is Not a Smooth “Talker” and Who Is Not an Extrovert, by Harry Browne.
The Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results, by Thomas A. Freese
Selling is Dead, by Marc T. Miller and Jason M. Sinkovitz
Selling Results: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals, by Bill Stinnett
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources, by Neil Rackham
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy, by Bill Stinnett
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies, by Chet Holmes
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder and Yves PIgneur
Nail It Then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation, by Nathan Furr
Rapid Results! How 100-Day Projects Build Capacity for Large-Scale Change, by Robert H. Schaffer and Ronald N. Ashkenas
Ready, Fire, Aim: Zero to $100 Million in No Time Flat, by Michael Masterson
Running Lean: Iterate from Plan A to a Plan That Works, by Ash Maurya
The 80/20 Principle: The Secret to Achieving More with Less, by Richard Koch
The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas, by Michael Schrage
The Innovator's Method, by Nathan Furr and Jeff Dyer
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Reis
The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company, by Steve Blank and Bob Dorf
Business-to-Business Direct Marketing, by Robert W. Bly
Commonsense Direct & Digital Marketing, by Drayton Bird
My Life in Advertising, by Claude Hopkins
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan Kennedy
Scientific Advertising, by Claude Hopkins
Tested Advertising Methods, by John Caples
Different: Escaping the Competitive Herd, by Youngme Moon
eMarketing Strategies for the Complex Sale: Differentiate Yourself with Attraction Marketing, Create Contagious Content, Drive Qualified Leads to Sales, by Ardath Albee
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, by Brian Solis
The Fundamentals of Business-to-Business Sales and Marketing, by John M. Coe
Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas, by Doug Hall
Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath
The New Rules of Advertising and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition, by David Meerman Scott
Permission Marketing: Turning Strangers into Friends, and Friends into Customers, by Seth Goodin
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships, by Paul Gillin and Eric Schwartzman
UnMarketing: Stop Marketing. Start Engaging, by Scott Stratten
