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ICON Case Study

A 2-page document that explains how a clinical testing lab used Trax data refinement to improve supply chain reporting and analytics


This case study follows the classic format. It opens with the challenges the customer faced. It it describes the solution the customer chose and the benefits they achieved with it.

The document is designed for skimming and scanning. Headlines and subheads tell the essentials of the story, and the sidebar condenses the essence of the story into a few sentences.  


  • ICON needed detailed global visibility across the freight transactions of five major couriers. 
  • But the transaction data from ICON's couriers was inconsistent and incompatible. ICON also needed to store detailed information about each shipment, and they had nowhere to store it. 
  • Trax provided a data warehouse and data refinement capabilities that gave ICON the visibility they wanted.  

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"[Dave] has been our go-to wordsmith for key projects. We’ve been working with him steadily since our first project."

—Stephanie Richelieu Stagger
Chief Commercial Officer, Trax Technologies, Inc.