Double Your Advertising Budget Without Spending More Money:

The client, Jobs2Web, suggested the topic for this 15-page document. They wanted to raise awareness of a new service for recruiting job candidates. 

Redwell interviewed the client's subject-matter experts and wrote the content. The client edited the piece and managed it through final production. 

The piece has been reformatted twice, through two subsequent adquisitions. Years later, it's still in use and is generating leads on the website of SuccessFactors, an SAP company. 

• Explains the challenges HR recruiters face in big companies.
• Explains why commonly used solutions don't work very well.
• Explains the opportunities to achieve more than recruiters currently do through commonly used solutions.
• Describes the solution and offers recommendations.