This 15-page document brings the popular topic of omni-channel retailing down to a practical level. It describes how retailers can follow a six-step process of planning and analysis to achieve real omni-channel operations.
The client suggested the topic. Redwell conducted research, worked with the client's subject-matter experts, and co-wrote the piece. Redwell also selected a designer and saw the document through final production.
Then Redwell suggested strategies for distribution, reuse, and repurposing.
"[This] white paper has become my calling card and has played a role in opening three new accounts.
"It’s helped generate nearly $2.0 million of revenue, with an additional $2.0 million of potential."
Partner, Columbus Consulting International
"From Dave's experience in both sales and marketing, he brings a practical perspective to content, and he thinks through the use case of the material at a tangible and executable level."
Chief Marketing Officer, Columbus Consulting International