This case study follows the classic format. It opens with the challenges the customer faced. It it describes the solution the customer chose and the benefits they achieved with it.
The document is designed for skimming and scanning. Headlines and subheads tell the essentials of the story, and the sidebar condenses the essence of the story into a few sentences.
"[Dave] has been our go-to wordsmith for key projects. We’ve been working with him steadily since our first project."