The client, Jobs2Web, suggested the topic for this 15-page document. They wanted to raise awareness of a new service for recruiting job candidates.
Redwell interviewed the client's subject-matter experts and wrote the content. The client edited the piece and managed it through final production.
The piece has been reformatted twice, through two subsequent adquisitions. Years later, it's still in use and is generating leads on the website of SuccessFactors, an SAP company.
"The paper was downloaded 764 times in the first five months. Four years and two acquisitions later, it’s been rebranded twice and still generates leads on our website.”
Product Lead for Cloud Recruiting Group at SuccessFactors,
an SAP company