Redwell interviewed a Verisae subject-matter expert and wrote the copy for this 16-page case study. The client did the editing, design, and production work.
Who would read a 16-page case study? Exactly the right kind of prospect.
At a first meeting with a multi-billion-dollar grocery chain, a Verisae sales rep met the company's energy director. The prospect had this document in front of him, its text heavily highlighted in yellow. The document helped open the door to a sale worth millions of dollars to Verisae.
Read how Fresh & Easy Neighborhood Markets achieved some of the best energy-management performance in the North American grocery business, using Verisae's solutions.
"One of our board members said a piece Dave wrote was the best Verisae marketing material he’d seen. We’ve rebranded all the marketing documents he wrote, and they still generate leads.”
CEO, Verisae, Inc.