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Build a library of ideas for scaling your revenue growth

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The following list includes book titles Redwell recommends for ideas, insights, and skills related to revenue growth. The links are to Amazon.com, where you can read reviews and buy directly.

Please note that these are affiliate links. If you buy through them, Redwell receives a small commission at no added cost to you. If you prefer not to use the affiliate links, please search the titles directly on Amazon or your favorite bookseller.  

The titles within the sections are in alphabetical order.

Some titles appear multiple times, once for each relevant section.

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Audience research

Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy, by Kristin Zhivago

The User is Always Right: A Practical Guide to Creating and Using Personas for the Web, by Steve Mulder with Ziv Yaar

Web marketing strategy

A Website That Works: How Marketing Agencies Can Create Business Generating Sites, by Mark O'Brien

Convert! Designing Web Sites to Increase Traffic and Conversion, by Ben Hunt

Content strategy

Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz, by Wendy Montes de Oca.

Clout: The Art and Science of Influential Web Content, by Colleen Jones

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, by Ann Handley

Content Strategy for the Web, by Kristina Halvorsen

eMarketing Strategies for the Complex Sale: Differentiate Yourself with Attraction Marketing, Create Contagious Content, Drive Qualified Leads to Sales, by Ardath Albee

Get Content. Get Customers. How to Use Content Marketing to Deliver Relevant, Valuable and Compelling Information That Turns Prospects into Buyers, by Joe Pulizzi and Newt Barrett

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand, by Gerry McGovern

Managing Content Marketing, by Robert Rose and Joe Pulizzi

The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Onlineby Gerry McGovern

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Web traffic

The Art of SEOTheory in Practice, by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola

Changing the Channel: 12 Easy Ways to Make Millions for Your Business, by Michael Masterson and MaryEllen Tribby

Convert! Designing Web Sites to Increase Traffic and Conversion, by Ben Hunt

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, by Brian Solis

Google AdWords for Dummies, by Howie Jacobson

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIsby Harold Davis

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaignsby Kim Dushinski

The New Rules of Advertising and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition, by David Meerman Scott

Social Marketing to the Business Customer, by Paul Gillin and Eric Schwartzman

The Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutesby Perry Marshall and Bryan Todd

UnMarketing: Stop Marketing. Start Engaging, by Scott Stratten

Worldwide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories, by David Meerman Scott

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Conversions

Convert! Designing Web Sites to Increase Traffic and Conversion, by Ben Hunt

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, by Tim Ash

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Copywriting, persuasion & influence

The 5 Paths to Persuasion: The Art of Selling Your Message, by Robert B. Miller and Gary A Williams

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions, by Russell H. Granger

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters, by Michael Masterson

Breakthrough Advertising, by Eugene Schwartz

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), by Michael Masterson

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business, by Richard Maswell and Robert Dickman

The Elements of Story: Field Notes on Nonfiction Writing, by Francis Flaherty

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom, by Jonathan Haidt

How to Create Irresistible Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales, by Robert W. Bly

Influence: The Psychology of Presuasion, revised edition, by Robert Cialdini

Influencer: The Power to Change Anything, by Kerry Patterson, Joseph Grenny, David Maxfield, Ron MMillan, and Al Switzler

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less, by Mark Joiner

Letting Go of the Words: Writing Web Content that Works, by Janice (Ginny) Redish

Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain, by Partick Renvoise and Christophe Morin

Nudge: Improving Decisions Abut Health, Wealth, and Happiness, by Richard H. Thaler and Cass R. Sunstein

Persuasion: The Art of Influencing People, by James Borg

The Story Factor, second revised edition, by Annette Simmons

Switch: How to Change Things When Change is Hard, by Chip Heath and Dan Heath

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy, by Maria Veloso

Yes! 50 Scientifically Proven Ways to Be Persuasive, by Noah J. Goldstein, Steve J. Martin and Robert Cialdini

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Design & usability

Above the Fold: Understanding the Principles of Successful Web Site Design, by Brian Miller

Don’t Make Me Think: A Common Sense Approach to Web Usability, Third Editionby Steve Krug

Rocket Surgery Made Easy, by Steve Krug 

Lead management: generation, nurturing & processing

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase your ROI, by Brian J. Carroll

Inbound Marketing: Get Found Using Google, Social Media, and Blogs, by Brian Halligan and Dharmesh Shah

eMarketing Strategies for the Complex Sale: Differentiate Yourself with Attraction Marketing, Create Contagious Content, Drive Qualified Leads to Sales, by Ardath Albee

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Testing & analytics

Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg and John Quarto-vonTivadar

Web Analytics an Hour a Day, by Avinash Kaushik

Web Analytics 2.0, by Avinash Kaushik

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Selling

The 5 Paths to Persuasion: The Art of Selling Your Message, by Robert B. Miller and Gary A. Williams

Accelerants: 12 Strategies to Sell Faster, Close Deals Faster & Grow Your Business Faster, by Michael A. Boylan

Exceptional Selling: How the Best Connect and Win in High Stakes Sales, by Jeff Thull

How I Raised Myself from Failure to Success in Selling, by Frank Bettger

Major Account Sales Strategy, by Neil Rackham

Mastering the Complex Sale: How to Compete and Win When the Stakes are High, by Jeff Thull

The New Strategic Selling: The New Sales System Proven Successful by the World's Best Companiesby Stephen E. Heiman and Diane Sanchez

The Prime Solution: Close the Value Gap, Increase Margins and Win the Complex Sale, by Jeff Thull

Proactive Selling: Control the Process -- Win the Sale, by William "Skip" Miller

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, by Kristin Zhivago

ROI Selling: Increasing Revenue, Profit, & Customer Loyalty Through the 360 Degree Sales Cycle, by Michael J. Nick and Kurt M. Koenig

The Secret of Selling Anything: A Roadmap to Success for the Salesman… Who is not Aggressive, Who Is Not a Smooth “Talker” and Who Is Not an Extrovert, by Harry Browne.

The Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results, by Thomas A. Freese

Selling is Dead, by Marc T. Miller and Jason M. Sinkovitz

Selling Results: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals, by Bill Stinnett

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources, by Neil Rackham

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy, by Bill Stinnett

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies, by Chet Holmes

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Entrepreneurship, lean startup & management

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengersby Alexander Osterwalder and Yves PIgneur

Nail It Then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation, by Nathan Furr

Rapid Results! How 100-Day Projects Build Capacity for Large-Scale Change, by Robert H. Schaffer and Ronald N. Ashkenas

Ready, Fire, Aim: Zero to $100 Million in No Time Flat, by Michael Masterson

Running Lean: Iterate from Plan A to a Plan That Works, by Ash Maurya

The 80/20 Principle: The Secret to Achieving More with Lessby Richard Koch

The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas, by Michael Schrage

The Innovator's Method, by Nathan Furr and Jeff Dyer

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Reis

The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company, by Steve Blank and Bob Dorf 

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Direct marketing

Business-to-Business Direct Marketing, by Robert W. Bly

Commonsense Direct & Digital Marketing, by Drayton Bird

My Life in Advertising, by Claude Hopkins

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan Kennedy

Scientific Advertising, by Claude Hopkins

Tested Advertising Methods, by John Caples

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Marketing

Different: Escaping the Competitive Herd, by Youngme Moon

eMarketing Strategies for the Complex Sale: Differentiate Yourself with Attraction Marketing, Create Contagious Content, Drive Qualified Leads to Sales, by Ardath Albee

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, by Brian Solis

The Fundamentals of Business-to-Business Sales and Marketing, by John M. Coe

Jump Start Your Business Brain: Win More, Lose Less and Make More Money With Your New Products, Services, Sales and Advertisingby Doug Hall

Jump Start Your Marketing Brain: Scientific Advice and Practical Ideasby Doug Hall

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath

The New Rules of Advertising and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition, by David Meerman Scott

Permission Marketing: Turning Strangers into Friends, and Friends into Customers, by Seth Goodin

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships, by Paul Gillin and Eric Schwartzman

UnMarketing: Stop Marketing. Start Engaging, by Scott Stratten

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