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Selling Software to Retailers: 4 Ways to Appeal to Elusive Executives

by Dave Vranicar on Jan 4, 2013 1:15:00 PM

How do you attract the attention of retail executives during their busiest season, weeks before their biggest industry trade show? This is the challenge of nearly company that sells software to retailers.

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Topics: retail industry, software marketing

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Quick Red is an eclectic blog at the intersection of B2B marketing, sales, entrepreneurship, agility, lean startup, and design thinking.  

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