<img alt="" src="http://www.doll9jiva.com/170172.png" style="display:none;">
Questions?  Call us now toll free at +1 877-324-9500

B2B Sales & Marketing: Top 6 Research & Advisory Firms [Part 2]

by Dave Vranicar on Oct 29, 2015 1:31:21 PM

For B2B sales and marketing leaders who want to improve revenue generation, several first-rate research, benchmarking, and advisory firms can offer great ideas and counsel.

This is the second in a two-part series about the top six North American firms of this kind. 

This Part 2 covers CEB (Corporate Executive Board), Aberdeen Group, and Forrester Research. Part 1 considered SiriusDecisions, CSO Insights, and SBI - Sales Benchmark Index.   

Read More

Topics: marketing management, B2B, complex sales, research, services

B2B Sales & Marketing: Top 6 Research & Advisory Firms [Part 1]

by Dave Vranicar on Oct 28, 2015 12:44:45 PM

Nearly every business-to-business (B2B) sales or marketing leader is asked hard-to-answer questions that deserve careful consideration: 

  • Are we doing the right things?
  • Do our sales and marketing teams have the skills they need? 
  • Does the company have the right performance metrics and motivators in place?
  • How much should a company like ours be spending on sales and marketing?
  • How should we organize our people and activities? 

When senior executives in your company ask questions like these, you want to think before you respond. 

Fortunately, a handful of advisory firms offer good ideas, backed by survey research and benchmarking studies. This two-part series provides an overview of the top six in North America.

All six firms provide varying amounts of free information online. For a fee, you can also turn to them for counsel and perspective. They get their insights from surveys, benchmarking studies, and experience working with companies like yours. They'll even custom-tailor their recommendations to your situation.  

Part 1 of this series covers Sirius Decisions, CSO Insights, and SBI - Sales Benchmark Index. Part 2 looks at CEB (Corporate Executive Board ), Aberdeen Group, and Forrester Research.

Each firm, you will see, has a somewhat different market focus and business model. 

Read More

Topics: B2B, complex sales, research

About Quick Red

Quick Red is an eclectic blog at the intersection of B2B marketing, sales, entrepreneurship, agility, lean startup, and design thinking.  

Subscribe to Email Updates

Most Popular Posts

 

Authors List