Lately it's fashionable to say B2B marketing is getting more like B2C.
While it's partly true, it's also misleading.
If your sales involve two or more decision makers, your marketing has to be different.
In complex, high-stakes B2B sales, it's the differences that matter to your business. Your marketing team must understand this.
The differences aren't always obvious. But they are numerous and important.
Unless your marketers have closed complex sales, they have few good ways to learn about them.
At Redwell, we focus on the differences. And we'll teach them to your team.
We've been closing complex, high-stake sales for decades. Multi-million dollar deals that took months to close. With more than a dozen influencers. Across many business functions. In multi-billion dollar companies.
From that experience, we know how marketing can help find opportunities.
How to nurture leads without bugging people.
How buyers make complex decisions.
How to help buyers through a formal process.
So let's all stop doing B2B marketing that gets it wrong.
You may find Redwell attractive if...
You want something your agency can't or won't provide.
Your agency can't provide what you want fast enough.
You aren't ready to work with an agency.
You don't want to pay agency rates.
You don't like agencies.
If you're looking for a relationship with an agency, you'd be barking up the wrong tree here. Our only experience with agencies is on the client side.
Come to Redwell if agencies have left you wanting something else.
You can expect these differences:
Many agencies have a threshold for minimum spending.
Smaller budgets are welcome here.
We look for a good fit. Sometimes that means walking away from a poor one.
If we see that Redwell isn't a solid fit for what we both want, we'll tell you.
Why waste time explaining to another service provider how the complex sale is different?
When you find a marketer who already understand the complex sales cycle, your industry and your target audiences, you're miles ahead.
Here are Redwell's industry strengths, in declining order:
"One of our board members said a piece Dave wrote was the best Verisae marketing material he’d seen. We’ve rebranded all the marketing documents he wrote, and they still generate leads.”
--Jerry Dolinsky, CEO, Verisae, Inc.